1999–2000
Entertainment & Enterprise
Following the money
By 1999 it was becoming apparent that the advertising dollars generated by INSINC’s content properties were insufficient to justify the continued investment in the talent, technology and distribution fees incurred by the company. During this period the company transitioned away from streaming original content to focussing on the developing of platform technologies that could be licensed and used by companies to disseminate videos.
Although this was a pivotal period that saw a shift away from content development in June 1999 the Vancouver Sun penned an article about DENtv’s content. As a result of the 1998 sale of the DEN domains, a new viewing portal was established in January 1999, called MediaonTap. The website www.mediaontap.com featured a mixture of original INSINC programming as well as content from INSINC customers (like Vancouver Television (VTV), Report on Business (ROBtv) and Fraser Downs Horse Racing. In July 2000 Yahoo Magazine featured INSINC’s MediaonTap property as “Must-See Net TV”. Shortly thereafter, original INSINC programming started to diminish.
It was during this short two-year window that INSINC made significant strides in streaming for larger enterprise to large audiences. The company streamed the first ever Rogers online AGM online, was prominently featured in Canada Business Magazine, and established itself as Canada’s pre-eminent streaming company.
-
First ever live stream of Rogers AGM
Hundreds of uninvited visitors crashed this year’s Rogers Communications Inc. annual general meeting. But company officials didn’t mind; they were hoping lots of strangers would come. For the first time, while president and CEO Ted Rogers was speaking of share prices and revenue, a camera recorded his every move and broadcast it live via a pop-up screen on the company’s Web site.
-
Full Stream Ahead; INSINC's DENtv broadcasts around the world
Skeptics once scoffed at the poor quality of audio and video streaming, but Vancouver's DENtv now sees the net technology being taken seriously. More Net surfers can now take advantage of high quality streaming video, unhindered by slow modems and dial-up connections.
-
Worldwide Broadcast Network and INSINC Enter Into Strategic Alliance
Worldwide Broadcast Network and Interactive Netcasting Systems enter into a Strategic Alliance Agreement that will see INSINC assist wwbroadcast.net with the aggregation and categorization of streaming-media content on the Web and will be a preferred partner for the delivery of audio and video (streaming-media) services.
-
INSINC featured in Canadian Business Magazine
INSINC starts to see its business take off, buoyed by the growing number of companies such as Rogers that are beginning to understand the different ways they use the technology. “It’s all starting to come together,” says Dobbie. “This first quarter we really saw more demand. Most of our business has come from the first six months of this year.”
-
INSINC and Rogers Partner Netcast Provincial Leadership Convention
Through an arrangement with Rogers Television, INSINC provided live coverage of the three-day BC NDP leadership convention over the Internet benefiting BC viewers outside the Rogers/Shaw broadcast viewing areas in the Lower Mainland and Southern Vancouver Island as well as being available on the Internet across Canada and the world.
-
DENradio pioneer Michael Godin featured in MacLean’s Magazine
Canada’s leading magazine features a two-page spread on pioneering radio host Michael Godin who broadcasts weekly from INSINC’s Burnaby studios.
-
INSINC and Knowledge Network Form Strategic Alliance to Offer New Educational Webcasting Service
INSNC partners with the Knowledge Network to produce and deliver educational content over the internet. “It is just a matter of time before more and more applications utilizing media streaming technology become mainstream. The impact of the Internet to get audio and video educational content directly to the desktop is just part of that evolution.”
-
INSINC Webcasts Banff TV Festival for Third Consecutive Year
Interactive Netcasting Systems (INSINC), a Vancouver-based Internet services company, announced today that it has been chosen to provide live Internet broadcasting of the 20th Annual Banff Television Festival.
-
INSINC's MediaonTap in Yahoo Magazine
MEDIAONTAP was featured in the Internet Life section of Yahoo Magazine as must-see NET TV, described as an anything goes site falls somewhere between public-access vaudeville and cable news channel. It streams audio and video throughout the day on topics ranging from world events to sales techniques.
-
INSINC signs on as a major sponsor at the 2000 eWorld Exhibition & Conference
INSINC's remote netcasting studio will be on hand to broadcast the exhibition live. This creates the perfect opportunity to demonstrate the production of live netcasting and other interactive broadcasting solutions.
-
Your Best Bet to Hollywood: CreativeCrib.com
It isn't easy to break into the entertainment world, and the folks who work there like to keep it that way... except for Larry Sugar and his revolutionary new project, CreativeCrib.com (www.creativecrib.com).
